Email Blasts
Email blasts can be a great way to keep your name in front of your customers or to let them know about new products, promotions, special savings or other important information. It's when you get unwanted emails from places you never signed up to receive that is frustrating. That is called spam and everyone hates spam. So rule number one, is to only send email to people who agreed to receive it in the first place.
Then comes the question, what is the best way to send bulk email? You can only copy and paste addresses in your Outlook program so long before it becomes a nuisance, or your internet provider imposes limits, or your ip address gets a poor reputation and people don't receive your email anymore. Software and filters are so smart these days, the only way you can really ensure people are getting your email blasts and that you comply with the regulations and compatability of today's email programs is to use a third party service that specializes in sending bulk emails.
Although there are literally hundreds of third party services that specialize in email blasts, there are a few that stand above the rest. Two well known companies we like are iContact and Constant Contact. I would suggest you look at and compare both services and see which you think would work best for you. They both offer free trials so you can test-drive them before you buy them. Both offer very affordable rates which also makes them popular.
